7+ Years of Inclusive Leadership
I guide remote design and cross-functional teams through the design process with a balance of strategy and attention to detail, providing inspiration, direction, feedback and opportunities for growth to foster an inclusive and high-performing culture.
15+ Years of Product Design
I think both analytically and creatively to solve complex problems, leading teams with an iterative process to build transformative products that balance customer and business needs. I elevate design visibility and evangelize design thinking.
7+ Years of User Research
I care deeply about customers and keep them at the heart of every step in the process. I coach design teams in quantitative and qualitative research methodologies and educate stakeholders to build customer understanding and empathy.
Case Studies
Design for AI-driven Products
I have 6+ years of AI product design expertise. My journey to AI-driven products began at the Xerox Innovation Group in 2012 where I spearheaded the design of a groundbreaking machine learning (ML) financial app. I progressed into healthcare, spending the last 4 years working on AI/ML/NLP-driven products. Along the way, I have established Design Principles for AI-driven Products:
Center Humans
Inspire Deep Dives
Exhibit Confidence
Illuminate Logic
Facilitate Action
Recommendations
Lead UX/UI Designer
CACI International. Inc.
I’ve been working with Zahra as my manager for the past 3 years, in part because when I interviewed with HealthPointe Solutions I saw that she was someone I wanted to work with.
As a director, she motivates people while recognizing that we are all human beings. She listens and responds, makes changes to improve processes, gives credit, and advocates for her team.
As a designer, she has deep experience in UX and product design and is a problem solver. She has a knack for untangling a problem by zeroing in on what needs to change in order to make the design work.
VP of Business Development
GeneHarmonics, Inc.
"Zahra is a valuable asset to any organization. In my time working with Zahra at HealthPointe Solutions, I have seen her execute flawlessly designing our organization’s UX for our B2B and B2C products.
She integrates well into any project team and truly desires to see all work together to a valuable outcome.
Zahra ensures success in any effort I have seen her on; that’s rare.
I had the pleasure of managing Zahra while at Harry & David.
She is highly collaborative and works comfortably in large cross-functional teams. She always brings the user’s perspective to the table, ensuring the customer has a voice and the project and solution meets both the business and end user’s needs.
I have to say that her background and experience in addition to the broad set of skills in the UX field make Zahra an excellent resource for your UX and Digital Product Design team.
Personal Interests
I love traveling, trying new foods, spoiling my cat Junebug, hiking, motorcycling, SCUBA / snorkeling, photography, watercolor painting, gardening and singing karaoke.
